Although we are still a fairly young software company, the technical foundations and concepts of our digital solution for structured marketing planning already have a long history.
Already since 2007, based on the experience and knowledge from many consulting projects in the professional environment of marketing and sales, first concepts for the development of a marketing planning software were created. As a result of the concept work, after the programming and introduction of several specialized, customized planning systems, the "MarketingPanel" was released for the first time as standard software in 2011. At that time, this system already made it possible to map the marketing planning processes completely digitally in a web browser.
